Papa John's competition winner enjoys successful start
The winner of Papa John’s Pizza’s once-in-a-lifetime Sign For Your Club competition, in partnership with the Football League and SkyBet, has had an immediate impact.
Lifelong fan Rob Phillips was unveiled as a Blues player at an official press conference last Friday, shortly after signing a season-long contract at the club.
And in his first game as a squad member, Pompey won 1-0 against League Two rivals Wimbledon at the weekend.
He joined the club following the transfer window as the winner of the FANtastic competition, offering him the unique opportunity to realise a childhood dream and become an official squad member of Portsmouth Football Club.
The pizza giant, and partner, SkyBet, launched the competition on January 6, with the aim of tapping into the football transfer window frenzy and to raise awareness of the brand by utilising its Football League sponsorship.
Andrew Gallagher, marketing director for Papa John’s, said: “Sign For Your Club has transformed one fan’s desire into a reality. I am so pleased for Rob to become an official Pompey player – for him, the dream has just begun!
“The competition took our football engagement as sponsors to the next level, while raising awareness of Papa John’s and our Papa Rewards loyalty scheme. This campaign truly stood out from the crowd with its money can’t buy prize.”
The Sign For Your Club campaign involved a number of Papa John’s agencies, including; SportQuake – partnerships and campaign delivery, Geoff Howe Marketing Communication – digital, Haslimann Taylor – PR, Fox Kalomaski Crossing – creative, and Net Media Planet – digital advertising.
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