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Interviews

Catlin: Communication Is Key

Chief executive highlights importance of keeping fans updated

11 May 2020

Daily rumours are rife about the future of football during the coronavirus pandemic.

So Mark Catlin knows it is vital that the club keep fans as updated as possible during these unprecedented times.

As sport struggles to negotiate a route out of the current crisis, Pompey have strived to provide a steady stream of information.

And while the threat of Covid-19 is not something the chief executive can control, the level of communication is.

Catlin said: “For everyone associated with the club, including the fans, the current situation is heart-wrenching, difficult and hard to accept, but we have to go on.

“For staff working towards an end product there suddenly isn’t one, while it is the same for supporters who lived from one game to the next.

"We’ve endeavoured to keep those lines of communication with our fans open throughout this pandemic."

Mark Catlin

“We had a meeting at the club very early on where it was decided that although we can’t control the virus, we can certainly make sure we remain transparent in our communication with fans.

“So it’s something we’ve very much been conscious of and have strived to do since the very beginning.

“We’ve endeavoured to keep those lines of communication with our fans open throughout this pandemic.

“I am now answering questions for the website every fortnight and Kenny Jackett has been available weekly. Via our own channels and other media outlets, we remain open in our dialogue.

“In addition, Anna Mitchell (chief commercial officer) and I have an upcoming Zoom meeting with the Tony Goodall Fans’ Conference to further enhance this avenue of communication.

“Most of the feedback we have received to date tells us that supporters feel we have been doing a good job in engaging with them.

“But as with everything else, we are constantly searching for ways of enhancing and improving that.”


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